We are proud to unveil the Southern Wind New Brand Identity:
“The Perfect Balance”
A REDEFINED IMAGE THAT EMBODIES THE COMPANY’S EVOLUTION SETS THE SCENE
FOR THE NEXT ERA OF LUXURY SAILING
A benchmark brand in high-performance luxury sailing yachts since 1991, we are proud to announce a comprehensive rebranding that reflects our evolution into an international, forward-thinking company, setting a clear course for the future.
For over three decades, we have remained true to our core values of dependability, versatility and responsibility, offering a personal, boutique approach to yacht ownership. These principles will continue to define us as we project our heritage into the future.
“Our brand has evolved without ever going off course”, explains Marco Alberti, CEO of Southern Wind. “But we felt the need to express more clearly who we are today and who we aspire to become”.
The rebranding aims to:
Define the brand’s future image: creating a unified brand framework and reinforcing our leadership in luxury sailing.
Enhance who we are today: a globally oriented company with a structured, managerial approach and international shareholders who share a bold vision of sailing as a means of enjoying life at sea.
THE ESSENCE OF OUR NEW IDENTITY
Our brand personality embraces a unique philosophy: “On the ocean, extremes in demands, needs and wishes would seem to oppose each other. But with Southern Wind, contrasts don’t compete, they blend together. That’s what we call: The Perfect Balance”. CEO Marco Alberti.
We build yachts that are reliable and ocean-worthy, combining innovation with moderation, performance with comfort, and lightness with dependability, always on the leading edge, never on the bleeding edge.
This approach is grounded in Aristotle’s words: “In Medio stat Virtus”. It defines how we design, build, and live our brand: a guiding principle that shapes every decision, from marketing strategies to internal culture, from technical solutions to aesthetic choices.
A NEW LOGO THAT REFLECTS WHO WE ARE
Our new logo captures the essence of this identity. Southern and Wind now appear on a single line, affirming Southern Wind as a proper noun: a strong name that stands on its own. We are not just a shipyard building yachts in the Southern Hemisphere, but a partner offering unforgettable yachting experiences. The monogram blends rounded and structured lines, symbolizing the union of contrasts: performance and comfort, tradition and innovation. The circle surrounding the monogram represents the strong community we have built over the years, of which we are very proud.
“This new chapter expresses who we are and the values that define us. We guide our clients on a 360-degree journey, from concept to smart customization, continuing beyond delivery with a range of bespoke services. Our community is exclusive in nature, yet inclusive at heart. We welcome passionate sailors: from beginners to seasoned experts, from clients to crew, to form a close-knit family of like-minded friends”. Andrea Micheli, CCO at Southern Wind.
An official unveiling ceremony took place last night during the Southern Wind Family Dinner, held on the occasion of the Ibiza JoySail. The new brand identity was warmly received by owners and crews at Atzaró Agroturismo, a bucolic venue in the heart of La Isla’s inland countryside.
Services
Charter
A charter with a Southern Wind allows you to live an ultimate cruising experience. Discover our Charter fleet.
Brokerage
Our Brokerage team has been responsible for most of the purchases of SW yachts for sale. Browse our Brokerage fleet.
Customer Care
